'Maranello Made in Red': Italian Design Meets American Innovation

'Maranello Made in Red', the official and original licensed trademark by the City of Maranello, Hometown of Ferrari, adds DFI to its NEW business nanotech product line driven by Consumer Loyalty Program. A three-way supply and licensing partnership between DFI, HC NanoTec and Maranello Made in Red is launched successfully in Italy

IRVINE, CALIF.Monday, April 28, 2014

Diamon-Fusion International, Inc. (DFI Nanotechnology), global developer and exclusive licensor of patented hydrophobic nanotechnologies, announced today a new distribution partnership with Milan-based privately held HC NanoTec S.r.l., which includes the release of the 'Maranello Made in Red' by DFI Pro Line Windshield Defender product for professional automotive and other markets. The Maranello Windshield Defender is being marketed in Italy and Scandinavia through the Maranello loyalty program reaching thousands of end-users and offering everything a consumer would need to treat a windshield with the same effectiveness of a professional application. The product is sold in both a single application and professional kit for up to 25 applications.

Maranello Made In Red 1 Maranello Made In Red 2

The 'Maranello Made in Red' by DFI high water repellency, protective nanocoatings have been scientifically proven to deliver a safer driving experience. DFI has applied the protective coatings to passenger, military, commercial and recreational vehicles since the company received independent confirmation of Diamon-Fusion’s impact and scratch resistance back in 1996. Customers quickly discovered better visibility in rain, and sleet as the water just beads off. It also reduces windshield damage with fewer pits, chips and cracks. The properties of the Maranello Made in Red Professional Kit also provide improved night vision, significantly reducing glare, while improving driver reaction time.

“The introduction of this new Maranello Made in Red Professional Kit for consumers opens up a new automotive segment for us in Europe while adding valuable brand recognition given the association of Maranello with Ferrari; it also clearly gives our new partner HC Nanotec  a significant competition advantage in the marketplace while satisfying clients’ needs,” said Guillermo Seta, Corporate Vice President and Executive Director of Diamon-Fusion International. “We are pleased to provide the highest level of protective coatings on the market and are proud to be associated with a world-renowned brand which is synonymous with the utmost in quality and satisfaction."

Massimiliano Langs, Managing Director of HC Nanotec, added: "We've been researching for over two years to find the very best protective coating in the world that could match brand recognition with market expectations and opportunities, not only for our natural automotive segment but to  organically grow into all other transportation and architectural markets we're also reaching out to." Mr. Langs added:  "DFI has exceeded our expectations in every regard and we are extremely proud to expand the DFI brand, along with Maranello,  into Italy and beyond EU markets as well."

About Diamon-Fusion International (DFI)

Since 1997, Diamon-Fusion International (DFI Nanotechnology), a California-based and privately-held US company, along with its research team have produced and distributed variety of products designed for the restoration, protection and maintenance of multiple surfaces, such as glass, granite, ceramic tile, porcelain, as well as plastics, aluminum and stainless steel. The breadth of DFI's product offering ranges from award-winning and patented, professional quality products only available through authorized distributors (and licensees) to easy-to-use highly-effective, do-it-yourself products for consumers. Through consistently introducing innovative products and educating the industry on the benefits of surface coating technologies for glass and glass-like surfaces, DFI has become a worldwide leader in coating products and services. DFI has representation and distribution centers in North and South America, Europe, Asia, South Africa, Australia and New Zealand.

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