DFI Expands Into Emerging Southeast Asia Market

The signing of a new license agreement with Pacific Ring Incorporated (PRI) includes the authorized distribution of DFI's proprietary, award-winning auto product line, a scientifically-proven safety feature designed to protect auto glass from chips, splits, cracks and more.

IRVINE, CALIF.Thursday, March 7, 2013

Diamon-Fusion International, Inc. (DFI), global developer and exclusive licensor of patented hydrophobic nanotechnologies, announced today the signing of a new license agreement with Pacific Ring Incorporated (PRI). The agreement includes the authorized distribution of DFI's proprietary, award-winning auto product line, a scientifically-proven safety feature designed to protect auto glass from chips, splits, cracks and more.  Later this month, PRI will unveil the DFI auto product line at INAPA, the largest SE Asian trade fair for automotive parts, accessories, equipment and services taking place in Jakarta, Indonesia.

Pacific Ring Incorporated is a multinational distributor of renewable products with almost 20 years of manufacturing experience. The quality, performance and consistency of PRI products is unmatched in the international marketplace and as the economic outlook for Indonesia remains strong, with a growth rate of over 6 percent in 2012, PRI is well-positioned to expand its market share through the new DFI partnership agreement. PRI's clients include some of the largest and most profitable woodworking companies in Japan, China, Taiwan, South East Asia, North America, Europe and South Korea.

"After personally experiencing repeat  issues with my auto glass, a colleague suggested I try DFI's flagship product, Diamon-Fusion on my windshield and I was sold," shared Jacob Goss, President of  PRI. "Diamon-Fusion not only dramatically improved  my night vision by decreasing glare and preventing pollution build up but also protected the glass from damaging chips and cracks which saved me thousands of dollars in replacement costs. I knew then I had to bring this product to the heavily pollution prone Indonesian market so others could benefit from it as well. I have tried many other products and nothing could clean and protect glass like DFI.  I trust this new partnership with DFI for the automotive sector will only be the beginning of our journey, as we're planning to expand into other market segments," added Mr. Goss.

Guillermo Seta, Corporate Vice President and Executive Director of DFI,  added:"The expansion into Indonesia with PRI further showcases our growing international market of those who clearly understand the vast benefits and unmatched business opportunities DFI presents. This new partnership also serves as a solid platform to grow our South East Asia (SEA) business and we are thrilled to be teaming up with such a highly reputable and eco-friendly partner."

DFI offers a wide-range of coatings and application methods providing the most industrial flexibility in the coatings marketplace.  From hand-applied, to the most cost-effective chemical vapor chamber method, which treats both sides of the surface with virtually no labor, no other company can offer the range of application methods. In addition, DFI products have no cure time, so manufacturers do not experience the bottlenecks of slow cure times of other coatings in the marketplace.

For more information on the award-winning DFI restoration, protection and maintenance products available, please or call + 1 949 388-8000, toll-free (800) 213-0793.

About Diamon Fusion® International (DFI)

For over 16 years, Diamon-Fusion International (DFI Nanotechnology), a California-based and privately-held US company, along with its research team have produced and distributed variety of products designed for the restoration, protection and maintenance of multiple surfaces, such as glass, granite, ceramic tile, porcelain, as well as plastics, aluminum and stainless steel . The breadth of DFI's product offering ranges from award-winning and patented, professional quality products only available through authorized distributors (and licensees) to easy-to-use highly-effective, do-it-yourself products for consumers. Through consistently introducing innovative products and educating the industry on the benefits of surface coating technologies for glass and glass-like surfaces, DFI has become a worldwide leader in coating products and services. DFI has representation and distribution centers in North and South America, Europe, Asia, South Africa, Australia and New Zealand.

For more information about DFI and PRI you may visit: and



Contact: Michelle Kennedy – DFI Media Team

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